WOMEN BUSINESS COLLABORATIVE × SOCIAL POSITIVE

AURA: Flipping the Bias to Close the $3T Gender Gap

AI Ally • For Women, By Women • 87 Partners • 500,000+ Women

10× EVA LEVERAGE
$5M → $50M+

$5M investment unlocking $50M+ in ECONOMIC VALUE ADDED (EVA)

Through earnings lift, advancement rate, investment access and network reach

SCROLL TO EXPLORE

The Systemic Barriers Women Face

2%
FUNDING GAP

Only 2% of VC funding goes to women founders despite women starting 40% of businesses [2]

10×
SKEPTICISM TAX

Women receive 10x more "prevention" questions vs. "promotion" questions in pitch meetings [3]

29%
C-SUITE CEILING

Women hold only 29% of C-suite positions despite comprising 48% of entry-level workforce [4]

The $3 Trillion Opportunity: Closing the gender gap in workforce participation and pay could add $3 trillion to the US GDP. AURA is designed to accelerate this transition through personalized, AI-powered guidance at scale.

Meet the Women AURA Empowers

Each persona represents thousands of real women whose journeys informed AURA's design. Our AI adapts to each user's unique context, challenges, and goals.

The 3-Year AURA Journey

Sample stages, features & outcomes shown below for each persona

1
Year 1: Pilot
Months 1-12
Sarah & Maria (M4)
Amelia & Serene (M7)
MVP Launch • Core Features
15K Users • $2M EVA
2
Year 2: Platform
Months 13-24
+ John (Male Ally)
Enterprise Rollout
Ally Module • API Access
50K Users • $20M EVA
3
Year 3: Scale
Months 25-36
Enterprise Partners
White-Label Integrations
Multi-Language • B2B2C
100K+ Users • $28M EVA
Sarah - P&L Leader Workplace Y1 M4
Sarah
ADVOCACY ARCHITECT

Uses AURA to audit her performance data, identify gaps in budget-ownership visibility, and generate scripts to negotiate for high-visibility P&L "stretch assignments" that lead to the C-suite.

→ C-SUITE ROADMAP
Maria - Founder Founder Y1 M4
Maria
PITCH WAR-ROOM

Before meeting investors, uses AURA to simulate "Skepticism Tax" scenarios, practicing how to pivot risk-based "prevention" questions into growth-focused opportunities. [2]

→ STARTUP TO UNICORN
Amelia - Veteran Veteran Y1 M7
Amelia
TRANSLATION ENGINE

AURA maps her military competencies (crisis leadership, team dynamics, performance under pressure) directly into corporate operational language, reducing the "translation gap." [1]

→ WARROOM TO BOARDROOM
Serene - Pro Athlete Professional Athlete Y1 M7
Serene
COMPETENCY MAPPER

Informed by the Athlete Business Academy pilot, AURA translates athletic high-performance competencies into business operations language, saving years of career progression. [1]

→ RACE TRACK TO PARTNER TRACK
John - Executive Ally Ally Y2
John
BIAS INTERRUPTER

Executive receiving real-time, research-backed nudges during talent reviews and board selections to interrupt systemic bias through action-based allyship. [4]

→ ACTION-BASED ALLYSHIP

*Personas illustrated with AI-generated images representing composite user profiles

Trusted Partners

Poised to Reach 500K women served by WBC's trusted network of partners & stakeholders

87+ PARTNER ORGANIZATIONS

Catalyst WBENC 50/50 Women on Boards C200 Women Presidents Organization How Women Invest Catalyst WBENC 50/50 Women on Boards C200 Women Presidents Organization How Women Invest

Powered by Responsible AI

DATA SOURCES
📚
Partner Research
87+ Organizations
📊
Benchmarks
500K+ Data Points
🔬
Academic Studies
Peer-Reviewed
AURA ENGINE
RAG-Powered Intelligence
🔍
RETRIEVAL
Context-aware document search
🧠
AUGMENTATION
Bias-corrected reasoning
GENERATION
Personalized guidance
OUTPUTS
📈
Career Roadmaps
Data-backed paths
💬
Negotiation Scripts
Tested frameworks
🎯
Bias Alerts
Real-time nudges
🔒
Walled Garden RAG
Grounded exclusively in verified partner research. No hallucination risk from open internet data. [5]
ZERO HALLUCINATION
👥
Human-in-the-Loop
87-partner SME network validates outputs. Continuous feedback improves model accuracy. [8]
SME VALIDATED
🛡
Privacy-by-Design
PII masking, data minimization, NIST AI RMF compliance built into core architecture. [9]
NIST COMPLIANT
🔒 SOC 2 Type II
🌍 GDPR Compliant
🛡 NIST AI RMF
ISO 27001

From Pilot to Platform

5K
USERS
YEAR 1
50K
USERS
YEAR 2
100K+
USERS
YEAR 3

Poised to reach 500K in the post-grant period

Economic Value Added (EVA) Projection

We will track cumulative EVA quarterly, targeting $50M+ by Month 36.

$500K
M6
$2M
M12
$8M
M18
$20M
M24
$50M+
M36

📊 Measurement

  • User engagement metrics (DAU/MAU, session duration)
  • Career outcome tracking (promotions, raises, funding)
  • Network effect quantification (referrals, partner growth)

🔬 Evaluation

  • Quarterly cohort analysis vs. control groups
  • A/B testing of guidance pathways
  • Third-party impact assessment (Year 2)

$5M Budget Allocation

40%
31%
12%
10%
7%
Personnel 40%
Technology 31%
Outreach 12%
MEL 10%
Indirect 7%

The Team Behind AURA

LEAD PARTNER
Gwen K. Young
Gwen K. Young
CEO, Women Business Collaborative

Leads WBC's unprecedented alliance of 87 organizations accelerating women's advancement. Has mobilized partners including WBENC, Catalyst, and 50/50 Women on Boards to share research at scale. Built the infrastructure that makes AURA possible: a trusted ecosystem where proprietary data flows and collective action compounds.

PARTNER ORGANIZATION
Balaji Ganapathy
Balaji Ganapathy
Founder & CEO, Social Positive
Former Chief Social Responsibility Officer, TCS

30M+ lives empowered across 55 countries, $650M invested in marginalized communities. 7-year WBC Board Director and WEF steering committee member. His paradigm "Purpose is the new Tech" drives AURA's design: AI that democratizes access to guidance historically reserved for the privileged few.

Judith Goldkrand
PERSONA JOURNEY ARCHITECT
Judith Goldkrand
Product Owner • WBC Board Director
Domain expert shaping AURA's persona journeys, ensuring each user path reflects real barriers and actionable outcomes from decades of women's advancement experience.
Lavanya Chary
AI PRODUCT LEADER
Lavanya Chary
Product Director • Social Positive
20+ years translating AI capability into outcomes at Google, MetLife, VMware/Broadcom. Portfolio includes RAG pipelines and Gen AI automations that boosted productivity 40% and unlocked $177M pipeline.

Extended Team & Resources

🤝
WBC Partner Network
87+ organizations providing domain expertise, user research, and pilot access
⚙️
Fractional Staff
Engineering, UX, and Content specialists engaged on-demand for development sprints
📊
In-Kind Research
Partner organization data, studies, and insights fueling AURA's knowledge base
📈
MEL Partner
Third-party Monitoring, Evaluation & Learning partner for impact assessment
🛡️
AI Compliance
Regulatory and ethics review ensuring responsible AI development and deployment

Flip the Bias.
Join the Network.

AURA moves beyond passive mentorship into active, automated intervention. By distilling the collective wisdom of 87+ organizations into personalized user journeys, we enable women, families, and the broader economy to thrive. [6]

REFERENCES

[1] Women Business Collaborative (2024). Impact Report: Athlete Business Academy Pilot Results.
[2] Kanze, M., et al. (2018). We Ask Men to Win and Women Not to Lose: Closing the Gender Gap in Startup Funding. Harvard Business Review.
[3] Huang, L. (2020). Edge: Turning Adversity into Advantage. Portfolio/Penguin.
[4] Stanford Law School (2019). Can AI Solve the Diversity Problem? Mitigating Noise and Bias in Employment Decisions.
[5] UC Berkeley Haas School of Business (2025). Mitigating Bias in Artificial Intelligence: A Playbook for Business Leaders.
[6] 150sec (2025). The Golden Age of Women Entrepreneurship: How Technology-Integrated Platforms are Closing Learning Gaps.
[7] Davenport Group (2026). Women in AI: How Leadership Drives Smarter AI Adoption.
[8] NIST (2024). AI Risk Management Framework. US Department of Commerce.
[9] IEEE (2025). Ethically Aligned Design: A Vision for Prioritizing Human Well-being with Autonomous and Intelligent Systems.